California 89 – Tahoe City is our flagship store celebrating life along Highway 89 and the Tahoe lifestyle. This location combines our signature apparel with curated home goods, gifts, and local finds—all inspired by the mountains, the lake, and the road that connects it all. Designed for locals, visitors, and anyone who feels at home outdoors, our Tahoe City shop reflects the easygoing, adventurous spirit of the region. Come browse, hang out, and take a little piece of Tahoe home with you.